The Dallas Cowboys‘ players, coaches, and staff are typically the ones representing the team on the road, but now their cheerleaders are preparing to embark on their own tour.
FRISCO – The Dallas Cowboys‘ brand continues to expand, regardless of their on-field performance. Even in a disappointing 2024 season, the team remained a major draw, earning a prime-time slot as late as Week 16.
For those who may not be impressed by the team’s current performance, the Cowboys have established themselves in the entertainment world, thanks in part to owner Jerry Jones. Jones recently made a guest appearance on the show Landman and will be featured in a Netflix documentary, America’s Team: The Gambler and His Cowboys, set to premiere in 2025.
The Cowboys, recognized by Forbes as the world’s most valuable sports franchise, consistently attract attention. However, their notoriety extends beyond football—the Dallas Cowboys Cheerleaders are stepping into the limelight as well.
Following the success of their show America’s Sweethearts: Dallas Cowboys Cheerleaders, the squad is now embarking on a tour across Texas. This tour, scheduled for the final week of May, includes five stops in Dallas, San Antonio, Austin, Midland, and El Paso. Additionally, the events will feature auditions for prospective new members.
This initiative is unprecedented among NFL cheerleading squads, further solidifying the Cowboys’ cheerleaders as a major attraction. Netflix confirmed in November that America’s Sweethearts would return for a second season, further expanding their platform.
Beyond performing, the cheerleaders also engage in charitable and philanthropic efforts throughout the Dallas-Fort Worth Metroplex. The Dallas Cowboys have built a brand that transcends football, and now their cheerleaders are making their own mark as well.
