December 19, 2024
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Isaiah Bond is one of two Texas football players who secured NIL deals with Lamborghini Austin, as announced on Thursday.

Lamborghini Austin selected the former Alabama receiver and Texas safety Michael Taaffe as promotional partners for the 2024 season, recognizing their “strong academic achievements, community leadership, and success on the field.”

Bond, who transferred to Texas after two seasons at Alabama, recorded 48 catches for 668 yards and four touchdowns in 2023 with the Tide, including the game-winning catch against Auburn.

“The Lamborghini Austin Promotional Partner Program rewards student-athletes for their academic success, community contributions, and athletic performance,” said Bruce Knox, managing partner of Lamborghini Austin.

“Our committee chose two outstanding student-athletes who have taken unique paths at the University of Texas, achieving success both academically and athletically, and who will lead the Longhorns in their first year of SEC competition.”

Bond holds an On3 NIL Valuation of $643,000, placing him at No. 75 in the On3 NIL 100 rankings.

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